Case study · Latin America
Nubank: de-risking early, years before the IPO

The situation
Nubank's earliest investors backed the Brazilian digital bank at valuations a small fraction of what it would eventually reach. As the company's growth accelerated through the late 2010s — expanding from Brazil into Mexico and Colombia — its private valuation climbed into the tens of billions of dollars well before any listing. That created a long stretch where early-stage funds and angel investors were sitting on large unrealized gains with no exit in sight.
How the deal worked
In the years leading up to Nubank's December 2021 NYSE listing, reports described early backers selling portions of their stakes in secondary transactions to later-stage investors coming into the company's growth rounds — a common pattern where new investors negotiate to buy some of their allocation directly from existing shareholders instead of, or alongside, putting money into the company itself. This let early funds return capital to their own limited partners ahead of the IPO, reducing concentration risk in a single position, while giving new investors an entry point into a company that was raising primary capital relatively infrequently relative to its growth.
The outcome
Nubank went public in December 2021 at a valuation exceeding $40 billion, at the time the largest fintech listing to come out of Latin America. Investors who had partially sold down earlier via secondaries had already locked in strong returns on those shares, while those who held through the IPO captured further upside — illustrating that a secondary sale is a risk-management decision, not necessarily a signal of lost conviction.
What it teaches
In fast-growing emerging-market companies, secondary sales before an IPO are often driven by fund-level portfolio construction and LP return timelines — not doubts about the company. For LatAm-focused funds in particular, a strong secondary market is what allows them to recycle capital into new deals without waiting a decade for one exit.
What to look for in a deal like this
- How the pre-IPO secondary price compared with the eventual listing price — the gap is the clearest available measure of whether private secondary pricing was well calibrated.
- Who was allowed to sell before listing, and whether lock-ups applied to them afterwards.
- The role of large crossover investors, who often buy in the last private rounds precisely to be positioned for the listing.
Frequently asked
Do pre-IPO secondary buyers usually make money at listing?
Sometimes substantially, sometimes not at all. The price paid in a late private round already embeds expectations about the IPO; when the listing prices below those expectations, late private buyers can be underwater on day one.
Are pre-IPO shares subject to lock-ups?
Frequently yes. Shares acquired privately generally become subject to the same post-listing restrictions as other pre-IPO holdings, so buying before the IPO does not mean selling on the first day.
Compare this with the other Latin America deals in thecase-study index, or readwhy secondary sales happen for the motivation behind each deal shape. The glossary defines the terms used above.